IssueTalk
K-Pop

NAYZ turns a four-song debut into 130,427 sales and Oricon No. 1

NAYZ sells 130,427 copies in its first week with debut mini-album NAZE, while People Talk helps the rookie group top Oricon in Japan.

·

NAZE put the buying power of its fandom into clear numbers from its very first album. The seven-member boy group released its first mini-album, NAZE, on May 4, 2026, and sold 130,427 copies in the first week after release. The album also rose to No. 1 on Japan’s Oricon daily singles ranking, giving the group an early chart result alongside its opening sales figure.

NAZE Official 'People Talk' Music Video Group Scenes

NAZE is made up of Kaisei, Yoon Gi, Ato, Turn, Yuya, Kim Geon, and Do Hyeok. The debut mini-album contains four tracks: Pretty Pink Socks, People Talk, Awesome, and Seoul. Its title track is People Talk.

The four-track structure of NAZE keeps the group’s first statement compact. For a rookie album, it does not overexplain itself or lean on a complicated concept. The track count is short, and the song titles are direct rather than heavily decorated. People Talk puts forward an attitude of trusting the group’s own direction over what people around them may say.

What stands out first is that the debut album compresses the team’s first impression into four songs instead of building a long narrative setup. Looking across the titles, the album leaves an impression of both bright pop sensibility and urban energy, setting a simple but readable direction for NAZE’s introduction.

The official music video for People Talk makes NAZE’s direction clearer. In a bright space that resembles an airport, the members gather together, while a restaurant scene follows with playful, light movement. Rather than holding on one member for a long time, the camera presents the group’s expressions and collective energy across a wider frame.

The performance version keeps the same tone. The group choreography comes across as large and easy to read, and many scenes show the members interlocking with one another inside the frame. For a rookie boy group whose individual recognition is not yet fully established, the first thing needed is a screen image that lets the whole team register at once.

The first-week total of 130,427 copies is NAZE’s most concrete achievement so far. Initial sales show how quickly fans moved right after release. Especially for a debut album, first-week sales can become a reference point when gauging the scale of later showcases, fan events, and overseas schedules.

Still, first-week sales alone cannot confirm the group’s wider public appeal. The strength of fans who buy albums is different from the strength of listeners who repeatedly play songs. In the next round of activity, streaming, reactions after music-show appearances, and the spread of short-form videos will also need to be watched together.

NAZE’s No. 1 ranking on Oricon’s daily singles chart also cannot be viewed separately from the path that preceded it. Before its Korean debut, NAZE first introduced its faces through the Japanese drama DREAM STAGE, a TGC stage, and a drama showcase. The drama was built around the story of seven trainees from a small Korean agency meeting a music producer and growing together, and NAZE appeared in it as a group using its real team name.

For Japanese fans, there was time to become familiar with the members before the album arrived. The response to a Korean album on a Japanese chart can be read as the result of exposure coming first and the moment of purchase following at the right time. If NAZE continues activities in Japan, maintaining that connection will become important.

NAZE’s debut is less a final confirmation of success than a record that raises the starting line for what comes next. The first album was easy to remember, the official videos showed the group’s bright face, and the first-week sales and Oricon ranking became evidence that fans had actually moved. The second round of activity will show whether NAZE repeats the easy appeal of People Talk or expands the group’s color more sharply.

By Jang Ho-jin · By 장호진 · Translated from the original Korean article. · Original Korean article ↗
Share this story
in R X f @ BS TG WA M

Related articles