izna catches the beat as 'SET THE TEMPO' cracks iTunes Worldwide top 10

izna released their third mini-album 'SET THE TEMPO' on June 8 at 6 PM and began promotions for the title track 'METRONOME'.

The initial performance confirmed a ranking of No. 10 on the iTunes Worldwide Album Chart. The group entered the top 10 in five regions, including Japan, Indonesia, Hungary, and Portugal, and also appeared in the upper ranks in Taiwan, Australia, Malaysia, and France.

It is too early to speak of long-term success. However, the fact that the team, now in its third year since debut, drew simultaneous fandom responses from various regions outside of Korea can be seen as the first achievement of this promotion.

Entering iTunes Worldwide No. 10

The iTunes Album Chart quickly reflects the initial purchasing movements of a fandom. While reaching No. 10 worldwide is notable, it is more important that the response was not concentrated in just one or two markets. In addition to markets with strong K-pop consumption like Japan and Indonesia, movement was seen in Hungary, Portugal, and France.

izna is not yet a team that has confirmed its fandom scale through large-scale world tours. Therefore, this result is closer to an initial signal that 'fandoms in various regions moved at the same time' rather than a conclusion that 'a global hit has already occurred.' For these initial rankings to connect to subsequent achievements, domestic music releases, album sales, and short-form content spread must follow.

Previous Work First-Day Sales: 109,411 and 150,279 copies

Figures from previous works also serve as a point of comparison for this album. It is known that izna recorded approximately 109,411 sales on the first day with their debut album 'N/a', and their second mini-album 'Not Just Pretty' reached approximately 150,279 copies on its first day. The difference between the two albums is about 40,000 copies.

This signifies that fandom purchasing power has grown in a short period, but the third album brings a higher task for verification. The core of this promotion is whether 'SET THE TEMPO' can translate the initial iTunes response into actual sales and domestic music release performance.

'METRONOME' Music Video Focuses on Beat and Movement

In the official music video, 'METRONOME' visually pushes the meaning of its title directly. Images of headphones, tapes, and repeating beats appear first, and rather than explaining a grand narrative, the members capture the rhythm with their bodies. The movement in the chorus also relies on an easy-to-follow sense of beat rather than complex narration.

The album consists of 5 tracks: 'METRONOME', 'R.I.P.', 'INFINITY', 'ROCK, PAPER, SCISSORS', and 'LEAN ON ME'. Rather than leaving the impression solely to the title track, they mixed fast-paced and smooth tracks. This is a choice to appear as a performance team that prioritizes beat and movement rather than staying only within a bright and pretty image.

During this comeback, there was a global purchasing response immediately after release, and the title track entered the real-time charts of major domestic music platforms. It is reported that all album tracks entered the Melon Hot 100. If first-week sales and the consumption of 'METRONOME' stages and challenges continue, 'SET THE TEMPO' could remain as the album that expands izna's sphere of activity.